Let’s look at the domain name from the SEO perspective and see what it really takes to get a killer domain name, which not only looks great but also brings the much needed traffic and conversions to your website.
SEO
In choosing the domain name, the first step is selecting the best extension in TLD’s. While it’s still doubtful that Google and other search engines considers the extension of your domain while ranking your website.
However, it’s proven that the search engines gives priority to the country specific extensions in the domain name for the local search results. On the other hand, if you have a global business and you are not interested in Geo targeting, then the domain extension doesn’t make any real difference. The next factor that we should consider is the ‘domain age’; you may have seen websites that are into reselling used domains at exorbitant prices, have you ever tried to think about the reason why they do that. That’s because the search engines loves the websites with older domain names, people think of this as a sort of investment from the SEO point of view. Though Google recently declared that it doesn’t considers the domain age as much as the other ranking factors namely back links, title tags etc.
There is another common misconception in SEO for domains that if you register your domain for a long period, say 10 to 15 years; the search engines will give prominence to your website in the SERP’s. That’s a completely Hogwash; it seems that some domain registration companies are behind this scam. Now comes the most important factor that really matters for the search engines; Keyword rich domains. Keywords are one of the most important parts of a domain regardless of the extension. If you are lucky enough to find a domain containing your chosen keywords with .com extension then it’s like sitting on a treasure chest. If you own a business then it’s a best a idea to buy multiple domains with all the major extensions namely .net, .org and .com. To sum it up, domain name is an important part of your business and it’s the only part that doesn’t depend on the content and linking structure of your website. That’s why it’s the easiest yet the trickiest part. Just take care of the above mentioned strategies form a SEO consultant in order to choose a highly optimized domain name.
